Why doesn’t YouTube allow downloading from its site itself?
It is an open secret that videos on YouTube can be easily downloaded. (Unlike, but we’ll come to that in a bit)
And yet YouTube expressly forbids video downloads. Just check out its.
Content is provided to you AS IS. You may access Content for your information and personal use solely as intended through the provided functionality of the Service and as permitted under these Terms of Service. You shall not download any Content unless you see a “download” or similar link displayed by YouTube on the Service for that Content. You shall not copy, reproduce, make available online or electronically transmit, publish, adapt, distribute, transmit, broadcast, display, sell, license, or otherwise exploit any Content for any other purposes without the prior written consent of YouTube or the respective licensors of the Content. YouTube and its licensors reserve all rights not expressly granted in and to the Service and the Content.
I’ll translate those terms for you in a single line- Rather than download videos, YouTube wants you, dear user, to stay on its platform.
YouTube wants users to develop loyalty to the platform itself, rather than to video creators.
The longer an individual stays on the YouTube platform the more the number of ads they seem. Because the more the number of ads, the higher would be YouTube’s revenues.
Now why does YouTube suggest more videos after you’ve completed watching a video? Because the company likes it best when you are watching more videos, and hence, more ads.
Recommendations after watching a video on YouTube itself does seem kind of natural. They do not, however, when they show up at the end of your own videos that you have hosted on your own website. Take this example of how YouTube recommends other guitar lessons after a video on Justin Sandercoe’s awesome website.
YouTube is recommending other guitar tutorials on Justin’s website!
This is because the express goal of YouTube’s design is to get users to spend maximum time on its website. Come to think of it, that is the idea with every other major platform – whether it is Facebook, Instagram or Twitter.
Everyone seems to use YouTube for two major reasons.
Firstly, video hosting on YouTube is free.
Secondly, YouTube is a great platform for video discovery – just as other guitar tutorials show up after Justin’s tutorials, Justin’s videos would show up after other guitar videos. Hosting quality videos on YouTube makes it much more likely that you will develop an audience.
But YouTube is far from suitable for video hosting for your own business. It does not:
- Offer customizations
- Offer video security (and therefore videos can be downloaded through third-party plugins)
- Give you control over how you monetize your video content. YouTube keeps 45 percent of ad revenues generated from your videos.
I work at, where we help video creators monetize their video content. This is because we offer a full-stack DRM, which prevents third-party plugins from downloading your video content. Videos hosted on VdoCipher cannot be downloaded.
With the help of VdoCipher you can setup a subscription video on demand website for hosting your content. You get to choose the pricing for access to your content, besides of course getting 100 percent of the revenues. Check out this blog on how to get started with creating a subscription video on demand website.