How is Apple doing in India?
According to data from Strategy Analytics, Apple shipped just 800,000 smartphones in India in the second quarter of 2016. That’s fairly typical of its recent performance in the world’s third largest smartphone market, but still down compared to the same quarter last year, when it shipped 1.2 million handsets.
India is expected to buy some 139 million smartphones this year, but the majority of these will be Android devices costing less than $150. The same data for the current quarter shows Google’s operating system capturing 97 percent of the market, and it’s just not clear what, if anything, Apple can do to change this state of affairs.
The insurmountable barrier for the company is price. India is perhaps the most promising smartphone market in the world, growing 29.5 percent from 2015 to 2016, but the average selling price for handsets remains under $70. Apple’s cheapest iPhone is more than quadruple that.